Social Media Job Descriptions

Circuit Board with PeopleI have been seeing a lot of people asking for resources about building a job or volunteer description for someone to cover specifically social media and digital communications in their churches.

Most churches would need a social media manager who works between 10-20 hours a week depending on how active the church is or wants to be on social media. This would include the following tasks:
-Attending staff meetings
-Daily overview of all social media sites
-Ensuring accurate information on website & social media
-Promoting upcoming events on social media
-Posting resources (sermon recordings, articles, etc.) on social media
-Beginning, continuing, and facilitating conversations over social media
-Updating website
-Continue developing social media strategy and looking for new social media sites to support the church’s ministry
-Reporting to the board or session and congregation on occasion
-Alerting pastor to any sensitive issues

Other tasks could be added (and they will take up quite a few more hours and perhaps require a different skill set) such as:
-Managing a forum
-Picture editing
-Graphic design
-Sitting on the church’s communication committee
-Overseeing and training volunteers
-Designing and managing the website

If you want someone to perform all the tasks above, that would be a full-time job. Most churches won’t need a full-time social media staff person because they’re not involved with everything listed above.

There is the big question of whether a church needs a hired staff person to do social media. Certainly there are gifted and talented people in many congregations who could do the church’s social media, but there are some key benefits to hiring a staff person for social media.

There is a difference between being an individual on social media and representing a church on social media. A social media manager will have experience doing social media for a company, non-profit, or church and understand that difference. They will understand the lingo of the social media world. (For example, they’ll know what SEO means.) If your church is looking for someone to help build your social media presence, develop a social media strategy, and work hand-in-hand with the other church staff you’ll want a staff member.

A social media staff person will assist other staff members in a way no one else is. They will bring a unique point of view and new creativity to your staff. With a focused job description and member of staff to perform it, your church’s social media will be in good hands.

Social Media Plan 5: Support

faviconThis post is the sixth in a series about developing a social media plan in a church or ministry. Read the Introduction, Part 1 Aim, Part 2 Connection, Part 3 Interactivity, Part 4 Leadership.

The next question while you’re planning to use a new type of social media is:

How will the person in charge of the new social media be supported?

Try to think through and anticipate the kind of support the person in charge of this new social media will need. Will the person in charge of this new social media need to coordinator with anyone? Is there tech support available? Who is going to write the job/volunteer description for this new position or add it to an existing job description? Does that description need to be checked by a personnel committee?

This is also a good time to brainstorm not only who will be in charge of the new social media but who will help create content. It’s a good idea to enlist the help of at least a couple people especially if your new social media will need to be updated on a regular schedule. Before beginning your new social media, you could write out several blog posts, create several podcasts, etc. to not only get you started but also a few to keep in reserve just in case. That will also give you more time to create content thoughtfully instead of scrambling at the last minute to get something up. Having multiple people creating content eases the time commitment on the person in charge, giving them time to focus on developing new things, bringing in more people, or evaluating the social media.

This is also the time to figure out where this new social media will be placed on your current website. A new Twitter account can be set up on your homepage, but things like blogs most of the time work better on their own page.

The First Church of Cityville already has a focused idea of what they want the new social media to do, who it will connect with, how interactive it will be, and who will be the person in charge. Looking at how that person will be supported the church leaders suggested the names of several individuals in the congregation who already blog or write. Pastor Dean, the one who has taken leadership of the new social media, agreed to reach out to these people to see if they would be willing to contribute blog posts. Pastor Dean also knows the backlog of inspirational emails could easily be adapted for blog posts for quick updates or developed more fully for longer posts.

Since First Church has a Worship Times website, they know integrating social media into the website will be easy since Worship Times offers a whole range of social media tools that are constantly being adapted and updated. Pastor Dean will work with the church’s webmaster and begin organizing the blog posts are they are written. As the church leaders want to include a podcast and forum after a few months, they know they will have to invest in recording equipment and editing software. Pastor Dean hopes to bring in a couple talented lay people to assist in the recording and editing of the podcasts with the assistance of the webmaster. Worship Times also makes incorporating podcasts into the website simple and automatically updates the webpage once you submit the podcast to iTunes.

First Church of Cityville’s Social Media Plan
Step 1 (Aim): encouraging individual spiritual practices
Step 2 (Connection): members and regular attenders of the church
Step 3 (Interactivity): Blog or Podcast and a Forum for discussion
Step 4 (Leadership): Associate Pastor
Step 5 (Support): webmaster and lay church leaders

Social Media Plan 4: Leadership

faviconThis post is the fifth in a series about developing a social media plan in a church or ministry. Read the Introduction, Part 1 Aim, Part 2 Connection, Part 3 Interactivity.

Our next question in making a social media plan is a big one:

4. Who will be in charge of this new social media?

Whether or not you expect content to come from those in charge or those you’re aiming to connect with, someone needs to be placed in charge of your new social media. Someone needs to have responsibility, visibility, and ability to delegate when necessary.

Depending on the type of social media, who you want it to reach, and how interactive it is, think about who would be best equipped to handle this social media. The pastor, the website manager, a church leader, a youth? Who in your church has gifts in communication, organization, and technology?

Another important question is: will the person in charge be paid? That doesn’t have to be decided now, but it is a question to be on your radar. If a staff member will be put in charge, how will they handle this new social media along with their other duties?

The First Church of Cityville has decided to begin a blog or podcast to encourage individual spiritual practices within their church with a forum for discussion. They decide the blog is a good first step. First Church has a paid part-time webmaster who is going to help set up the blog, but the responsibility for creating content and involving other people to write content has to go to someone else.

Pastor Dean, the associate for pastoral care, realizes the inspirational email sent out weekly could easily be adapted into a blog format and there is a huge backlog of these emails. Pastor Dean agrees to take leadership of the blog for the time being and seek out gifted individuals within the congregation to write for it.

First Church of Cityville’s Social Media Plan
Step 1 (Aim): encouraging individual spiritual practices
Step 2 (Connection): members and regular attenders of the church
Step 3 (Interactivity): Blog or Podcast and a Forum for discussion
Step 4 (Leadership): Associate Pastor

Social Media Plan 3: Interactivity

faviconThis post is the fourth in a series about developing a social media plan in a church or ministry. Read the Introduction, Part 1 Aim, Part 2 Connection.

Once you’ve established what the aim of the new social media is and who you’re trying to connect with, the third question for developing a social media plan is:

How interactive does this new social media need to be?

Do you need to juggle calendar dates with multiple people, get feedback from a specific event, spark new ideas, or just make sure everyone gets the same info? Will the church provide the content or do you hope the people you’re trying to connect with will?

If you’re looking for a way to make sure everyone knows what’s on the church calendar, there needs to be little interactivity. A static calendar or even a list of events on your website or Facebook account or emailed out once a week (or once a month) will suffice.

However, if you’re aiming for something else, you’ll probably need a more interactive type of social media. Here’s a quick breakdown of the major types of social media.

Website/Blog: great for information passing, can involve one or more of the other types of social media to make it more interactive

Social Networking: Facebook, LinkedIn, MeetUp, good for information passing and connection to people you already know or people who share common interests or similar jobs

Microblogs: Twitter, Tumblr, great for conversation and connecting with people outside of the specific church world

Wikis: Massive online gatherings of information, the most famous being Wikipedia but many other wikis exist to cover more specific information

Video Sharing: YouTube, great way to engage people of various learning styles by making and upload videos whether it’s simply the sermon from last Sunday or updates from a mission trip

Photo Sharing: Flickr, great way to have photos as a resource

Everything Sharing: Pinterest, Reddit, great for involvement from multiple people since you can make a board where multiple people can post anything from images to videos to blog posts

Podcasts: great way to take your church beyond the local community, can be audio or video as well as have PDF downloads, many churches are using podcasts so people can stream their services as well as devotional material

Forums: phpBB, discussion site where people have conversations in the form of posts and replies, great for feedback and discussion

Our example First Church of Cityville already has the first two steps in their social media plan. They are trying to encourage individual spiritual practices and connecting to members and regular attenders of the church. Now the question of how interactive this new social media needs to be. One of the pastors points out that people have different learning styles and different kinds of spiritual practices. Some prefer silent prayer, some scripture reading, some creation of art, some music, some historical practices, etc. They also want the members interacting not just with whatever spiritual practices are being encouraged but also with each other.

They decide a weekly blog or Podcast would be sufficient for guiding the new spiritual practices and a forum will be used so members can talk about their experiences and frustrations. There is also an agreement that a more traditional small group could be formed for those who do not want to use a forum but who do want to engage in conversation about their practices.

First Church of Cityville’s Social Media Plan
Step 1 (Aim): encouraging individual spiritual practices
Step 2 (Connection): members and regular attenders of the church
Step 3 (Interactivity): Blog or Podcast and a Forum for discussion

Social Media Plan 2: Connection

faviconThis article is the third in a series of developing social media practices in a church or ministry. Read the introduction and Question 1: Aim.

The second question when thinking about using a new social media for your church:

Who are you trying to connect with by using new social media?

Social media is a great way to connect with people, all kinds of people from all over the world. Individuals often want to connect with their friends old and new as well as engage in conversation about things they’re passionate about, and they choose how best to do that often by talking to their friends or by trial and error.

However, churches and ministries are not individuals. Even if only one person will be running your new social media, that person will still be representing your church and working toward the goals you’ve already set. The simple question of “Who are you trying to connect with by using new social media” is a great way to focus your goal. Not every church can do every thing, and not every type of social media can reach everyone.

Deciding who it is you’re trying to connect with will undoubtedly influence what kind of social media you pursue and how you pursue it. A church looking at connecting members of a certain committee will most likely need a more private cyber-space than if the church is trying to relay information about youth group meetings.

The leaders of our example First Church of Citytown have already set the goal for the new social media of encouraging individual spiritual practices. At first when they approached this second step the leaders thought it was fairly simple who they were trying to connect with: the members and regular attenders of the congregation. Then a leader asked if that was too narrow a vision for this social media. Shouldn’t this new social media also attract new people into the church and spread the Word?

After some thought and discussion, the church leaders decided that because of their goal of encouraging individual spiritual practices had specifically been written with the members and regular attenders in mind the new social media should focus on them. There were other goals in the new mission statement that were specifically about engaging their local community and growing their church, and the Outreach Committee already had a plan in motion. However, the church leaders agreed that whatever form the new social media took there should be room for people who are at all parts of the journey which did include new and reinvigorated Christians. Pastor Madison also said that they could re-visit this question after the social media had been in place for a while.

First Church of Cityville’s Social Media Plan
Step 1 (Aim): encouraging individual spiritual practices
Step 2 (Connection): members and regular attenders of the church

Social Media Plan 1: Aim

faviconThis article is the second in a series of developing social media practices in a church or ministry. Read the Introduction.

In the post “Social Media Resolutions” six questions were asked for churches considering getting involved in new forms of social media. We will be looking at each individually over the course of the next few weeks. Today we begin with the first question.

Question 1. What are you aiming to do with your new social media?

The various kinds of social media are different types of tools. If you were trying to hang a picture on your wall you wouldn’t pick up your handsaw. You would pick up your hammer and a nail. Or, if you’re in a place where you can’t put holes in the wall or don’t want something that permanent, you would use those hooks that come off cleanly. Using the right tool for the job and for your context makes all the difference in the world.

So what is your community aiming to do? Think in terms of the big picture. Communicate more clearly? Engage in more conversations? Create a prayer chain? Use more artwork in worship? Connect with your neighbors? Let the world know where you are and what you do? Stream your worship services online?

This question is often discerned as part of an ongoing conversation between church leaders and members. Maybe someone has pointed out that when Mrs. Smith died on Monday the majority of church members didn’t know until the next Sunday. Maybe your worship committee wants to use more artwork to reflect the multicultural congregation you have. Listen to the conversations that are happening and to the silences within your community.

However you can get the aim of your new project written down. This will help guide the rest of your journey.

For this series, we’re going to use the fictional First Church of Citytown as our example. First Church is a medium-sized congregation with a building in downtown Citytown. The church employs one full-time minister (Pastor Madison), a part-time minister for pastoral care (Pastor Dean), a full-time church administrator, and several part-time staff. First Church also has a leadership board of lay people who assist in church governance and vision.

Last year, First Church rewrote its mission statement. Included in the new statement is a goal that the board thinks social media can help with: encouraging individual spiritual practices.

The aim has already been set through the work the church did while rewriting its mission statement. Great! On to the next step!

First Church of Citytown’s Social Media Plan
Step 1 (Aim): encouraging individual spiritual practices

Online Spiritual Resources

There are so many online resources we use in our everyday life–e-mail, Google, Wikipedia, Facebook. There is so much online that can help boost our spiritual lives not just through social media but also all over. There are so many blogs and downloads it can be hard to find something that you can use for personal spiritual practices that updates on a regular basis. Worship Times has put together a list of resources that we hope will help you find God in your everyday life.

Candles and cross

-The Daily Lectionary is a 2-year cycle of scripture readings meant for personal reflection that offers a morning Psalm, an Old Testament reading, an Epistle reading, a Gospel reading, and an evening Psalm. You can also subscribe to get it e-mailed to you (on the left above “more information”)!  The PC(USA) is also planning to release an iPhone/iPad app later this fall. Keep an eye out for that!

-The Hear the Word Podcast, also by the PC(USA), is an audio recording of the Revised Common Lectionary (read on Sundays by many churches) with an Old Testament, Psalm, Epistle, and Gospel reading. You can also go to your iTunes and search “Hear the Word” and subscribe to the podcast to easily put it on your computer and mp3 players.

-Also an audio recording, Pray-as-you-go is designed for people to listen to while traveling on their mp3 players (although it could be used anywhere). It’s made by the British Jesuits and features beautiful music, one scripture reading, and questions for contemplation. It is also available as a podcast. Search for “Pray as you go.”

-The popular devotional Our Daily Bread has a podcast and a daily e-mail with devotions. You can also listen or read the devotions online daily without having to subscribe.

Day1 is a multimedia resource designed for Mainline Christians that includes a weekly sermon podcast, video conversations, an app called “Call on Faith.”

-Many churches offer prayers and reflections through e-mail or on their website (sometimes even on Facebook). For example, Christ Presbyterian Church in Martinsville, NJ offers a Thought for Contemplation every day. Check your church’s website.

Visitors and Your Website

Have you ever wondered what people who aren’t regular attenders at your church think about your website? The easiest thing to do is to find someone who fits in that category to look at your website and tell you, but that’s not always possible. We don’t want to jump on people who visit the church on Sunday morning and bombard them with questions.

Kingston UMC front page

Instead, here is a list of questions to ask yourself as you look at your website to try and get an outside point of view.

1) What is the first thing your eye is drawn to? A picture? A logo? Does this represent something that’s important to the congregation? Is there too much going on to focus on one thing? Maybe you need to break the homepage up into multiple pages

2) Is there a clear navigation tool if you have a multi-page site? If there is, is it clear what each page is about? The page labeled “JOY!” may point to your church’s retired person’s group list of activities, but to someone who doesn’t know joy stands for “just older youth” it doesn’t mean much

3) Where is your contact information located? Ideally it should be in more than one place like on the home page and on its own separate page labeled “contact us.” (Also a good idea to check and make sure all the contact info is up to date for the church and staff/volunteers.

4) Is the font consistent throughout the site and large enough to be readable? You don’t need to only use a single font; but make sure all the page titles have the same font, all the links have the same font, etc

5) Where are your worship times listed? Many people browsing online for churches want to know when your church worships. Worship times need to be on the front page and easily seen in the first look at the screen. (No scrolling.) You can have all kinds of information about the style, the music, and the dress on another page

Hopefully these questions will help you start to see where or if your site needs to be updated. Knowing what needs to be done is the first step!

Online Resources for Advent Worship Planning

It is that time of year in churches across the world. It’s Advent worship planning time!

Advent Wreath

Advent wreath

Advent is the four wonderful Sundays before Christmas where we focus on preparation for Jesus’ birth. This year Advent begins on December 2nd, but Advent planning often starts months beforehand.

There are many online resources for worship planning and plenty especially for Advent. Worship Times has put together a list of places to start your worship planning.

Reference Resources
Revised Common Lectionary Texts–on Vanderbilt Divinity Library
Advent Visual Arts and Worship Slideshow
Hymns for Advent–on Hymnary

Denominational Resources (lots of tools on each page)
Christian Church (Disciples of Christ)
Evangelical Lutheran Church in America
Presbyterian Church (USA)
Reformed Church in America
United Church of Christ
United Methodist Church

Other Resources
5 Things Your Church Must Do at Christmas–on Ministry Matters
Advent and Christmas Quick Planning Ideas–from St. Mary’s Press
1st Sunday in Advent Resources–from Text This Week
Blue Christmas Worship Service Template–from NAMI

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