Case Study: North American Association for the Catechumenate

Ministry

Journey to Baptismal Living/North American Association for the Catechumenate (NAAC)

Challenge

A complete rebranding, including a new website, logo, name and focus.

Details

The North American Association for the Catechumenate was formed in 1993 as a part of an internationally renewed interest in adult Christian education for new Christians preparing for baptism.

While ‘catechumenate’ precisely describes the mission of NAAC, most people have difficultly pronouncing ‘catechumenate,’ much less have a familiarity with the term. A catechumen is someone preparing for baptism, so the idea was to simply state that in the name, message and design of the new logo and website.

Worship Times Solution

A new website with a clean, updated design and UX (User Experience), incorporating the new name, logo and look.

The new website does not eliminate the familiar name of NAAC, but properly centers Journey to Baptismal Living as the main mission of NAAC. This allows the new name to be implanted in the popular conscience while retaining the connection to NAAC’s familiar name and roots.

How We Got There

The key to the kind of total rebranding that NAAC was hoping for is a smooth transition. If we completely eliminated the NAAC branding, it could be confusing instead of enlightening and engaging. NAAC and Worship Times worked together to reduce the prominence of the NAAC name in the design, yet incorporated it seamlessly into the new branding.

With their logo update, we are drawn into life-giving water and introduced to the mission of Journey to Baptismal Living. The colors and design evoke a sense of calm, water, and journey in soft and calming tones. ‘North American Association for the Catechumenate’ is incorporated into the logo without detracting from the main message.

Their color scheme continues through the site, incorporating the various shades of blue with images from their training events, conferences and participating ministries.

We also designed a map that connects those seeking more information with the different locations, settings and denominational affiliations using these baptismal preparation programs.

Next steps

Worship Times is working with NAAC to consult about a social media strategy that will continue to expand their new brand identity and re-focused message.

A new website is often just one part of updating a ministry’s communication strategy, re-branding and/or identity efforts. Worship Times has the tools and experience to accompany your ministry with projects that range from a simple logo or website updates to a full rebranding to helping ministries explore new missions and identities. If you are considering a change, big or small, we’d love to see how we can work together to meet your needs.

Case Study: First Presbyterian Church of Ramsey

Ministry

First Presbyterian Church of Ramsey (Ramsey, NJ)

Challenge

A new website solution that also integrated with their church management software (CMS).

Details

First Presbyterian Church of Ramsey (FPC, Ramsey) wanted a new website, updating both the platform and the look. They also wanted to retain their CMS because they liked the robust capabilities it offered.

They had been using the website platform offered by the company that created and managed their CMS because the two could be fully integrated. This allowed members to access and edit their profiles, online giving, RSVP and pay for special events, and sign up for volunteer opportunities, all from the church website.

FPC, Ramsey, asked Worship Times to look into:

  1. A Worship Times website solution that would a) be more user friendly for the website administrators, and b) update the overall look and feel of the website theme and aesthetics.
  2. A Worship Times website solution that would integrate with their CMS.
  3. If a full integration with a Worship Times site and their CMS was not possible, to work with FPC, Ramsey, to come up with an alternative plan.

Worship Times Solution

Worship Times recommended a new Worship Times website, Breeze as a new CMS platform and developed a Breeze plug-in to integrate desired features into the website.

How We Got There

FPC, Ramsey, chose the Joyful theme because it had an intuitive and connective flow that would be friendly for their majority older congregation.

As Worship Times and FPC, Ramsey, were looking at their previous CMS to assess whether it would integrate with the new Worship Times site, the CMS made some big changes. They discontinued their SMS (Short Message Service/texting), which eliminated an communication tool important to FPC, Ramsey. Because of the elimination of this key feature and the difficulty of integration, FPC, Ramsey, chose to look at other CMS solutions, and Worship Times recommended Breeze, which is a great fit for the needs of many Worship Times members.

Worship Times then developed a WordPress plug-in for Breeze to meet the integration needs of FPC, Ramsey. This plug-in is available to all Worship Times members, included in their websites.

Next steps

There are more integration features that Worship Times is working to add to our Breeze plug-in, including booking and paying for special event tickets and online volunteer sign-ups directly through Worship Times and other WordPress sites using the plug-in. Stay tuned!