Having a website for your preschool ministry is a great way to not only highlight your ministry, but is a great communication tool for parents and caregivers. Whether you’re trying to grow your outreach, keep parents informed, or create a sense of community, a website helps you do all of that and more.
Here’s why your preschool ministry should consider a website:
1. Builds Trust with Parents
A professional, warm, and informative website gives parents confidence in your preschool ministry. It shows that you’re organized, transparent, and intentional about caring for their children.
- Share your mission, values, and safety protocols.
- Introduce staff with photos and bios.
- Showcase testimonials from current families.
2. Keeps Everyone in the Loop
Parents are busy—having a central place to find schedules, event info, and announcements is a lifesaver.
- Update calendars for events, holidays, and special services.
- Share newsletters or weekly updates.
- Offer downloadable forms (registration, permission slips, etc.).
3. Highlights the Joy and Purpose
A picture is worth a thousand words, and your preschool is probably full of adorable, meaningful moments.
- Post photos and videos (with permission) of kids learning, worshiping, and playing.
- Let your preschool ministry’s personality shine.
4. Easy Access Anytime, Anywhere
With a mobile-friendly website, parents and visitors can get the info they need from their phone at any time—whether it’s checking what time drop-off is or learning how to get involved.
5. Invites New Families In
Your website is your front door to the digital world.
- Explain your enrollment process.
- Share what makes your ministry unique.
- Provide contact info and directions.
6. Extends the Ministry Beyond Sunday
You can share resources like:
- Devotionals or family activity ideas.
- Memory verses for the week.
- Parent tips on spiritual growth at home.
Creating a structure that’s warm, inviting, and super helpful for both current and prospective families is important. Here’s a suggested layout for your Preschool Ministry Website, along with content ideas for each page:
Sample Website Structure
1. Home Page
Goal: Welcome visitors and give them a quick overview.
Include:
- A warm welcome message.
- Eye-catching photo of your preschool in action.
- Quick links to other key pages.
- A scripture or core value that represents your ministry.
- A call-to-action like: “Schedule a Visit” or “Register Today!”
2. About Us
Goal: Share your heart and mission.
Include:
- Mission statement & vision.
- A short history of your ministry.
- What makes your preschool unique (faith-based curriculum, small class sizes, etc.).
- Safety & care philosophy.
- Staff photos + short bios (bonus if you include a fun fact about each teacher!).
3. Programs / Class Info
Goal: Explain what you offer and how it helps children grow.
Include:
- Age groups or class breakdowns.
- Daily schedule or sample activities.
Curriculum approach (Bible stories, learning through play, songs, etc.).
- Info on special events (Chapel, parent days, holiday programs).
- Any extra services (snack/lunch policy, extended care).
4. Parent Resources
Goal: Make parents’ lives easier.
Include:
- Calendar of events.
- Weekly newsletters or updates.
- Fill and Submit and/or Downloadable forms (registration, emergency contact, etc.).
- FAQs (e.g., What’s the pickup policy? Can I volunteer?).
- Tips for spiritual development at home.
5. Gallery / Moments of Joy
Goal: Show your ministry in action.
Include:
- Photo albums (with permissions).
- Videos (like a morning routine or a holiday program).
- Captions that highlight joy, learning, and faith.
6. Enrollment / Join Us
Goal: Make it easy for new families to connect and enroll.
Include:
- Enrollment process (how to register, forms needed, deadlines).
- Tuition info (if applicable).
- Contact form or email.
- “Schedule a Tour” button or calendar link. We also provide scheduling tools.
7. Contact Us
Goal: Make communication simple.
Include:
- Address (with map).
- Phone number & email.
- Office hours.
- Social media links or integrations (if you have them).
Bonus Pages (Optional but Helpful)
- Volunteer Page – For those interested in serving in your ministry.
- Blog or Devotions – For sharing faith-building content for families.
- Testimonials – Stories or quotes from parents about their experience.
At the heart of any preschool ministry is a deep desire to nurture young hearts, plant seeds of faith, and partner with families in building a strong, Christ-centered foundation for their children. A website isn’t just a digital tool—it’s an open door that welcomes new families, connects our community, and shares the joy and purpose behind everything we do.
