Don’t put all your eggs in the Facebook basket

October 16th, 2024

Why You Need a Website Even if You Have a Facebook Page

We often hear the question, “I have a Facebook page, so why would I need a website?”

Relying solely on Facebook or any social media platform can be risky. Changes in algorithms or policies can significantly disrupt your reach, leaving you vulnerable to losing a large portion of your audience. It’s crucial not to put all your hopes in a platform that you don’t fully control. Instead, diversify your channels for better stability and reach.

Key Points to Consider:

Algorithm Changes: Facebook frequently updates its algorithm, which can dramatically affect how your content is seen. This may reduce your visibility without warning.

Platform Dependence: Relying solely on Facebook means you’re subject to its policies and changes. This could negatively impact your organization if Facebook alters its platform.

Reach Limitations: Focusing only on Facebook might cause you to miss potential reach and engagement opportunities with audiences more active on other platforms.

Potential for Removal: Your page could be removed without notice or apparent reason. If Facebook is your only means of communication, losing your page would mean losing your content.

What to Do Instead:

Create a Website: Use a website as your central hub for communication, directing traffic to other platforms like social media and email campaigns. Your content remains yours and secure.

Diversify Your Marketing Channels: Engage with audiences across multiple platforms like Instagram, YouTube, Vimeo, and LinkedIn.

Build Your Email List: Collect email addresses from members and visitors to maintain direct communication, even if your social media presence fluctuates.

Develop a Strong Brand Identity: Ensure your brand is recognizable across all platforms, not just on Facebook.

By taking these steps, you can build a more resilient and effective communication strategy for your ministry, organization, or business.