Social media platforms are regularly changing the rules and we often feel like we’re playing catch up. This is a struggle for all users including churches and nonprofits. Recently I came across some basic advice from Lynn Smith, media consultant and former news anchor, on how to crack the Instagram algorithm. This guidance is honestly applicable to all of the major social platforms and it’s being shared with permission by Lynn Smith. It’s important to give credit where credit is due!
Article Published by Lynn Smith on April 6, 2022
One word: VIDEO
The new 2022 Instagram algorithm now puts this above everything else.
According to Vimeo, these are the 5 biggest ways to make an impact on the algorithm. Get users to do one or more of the following:
- Spend a few seconds on the post
- Click over to your profile
So, how do you do that on video?
I was asked recently “how do you speak in soundbites?” This expert was going to be a guest on a podcast and needed a crash course. It made me consider doing a masterclass JUST on talking in soundbites because this takes practice and time to master but here’s how I responded:
Much of this follows my construct of a soundbite. Tell me why I should care, put that in headline form and that’s the first thing out of your mouth. Then give me the meat (these are 1 of the 3 to 5 takeaways you want the listener or viewer to garner from your appearance (they don’t have bandwidth for more than this). Then end on the chill factor (something that is memorable leaving you with chills down your spine). I expand A LOT on this in my teachings, but this is a start and is also in my Secrets to Stellar Storytelling freebie!
You need to do the same thing in every single video you are sharing, creating, and cultivating.
Everyone from 14-year-olds to baby boomers are hopping on the bandwagon, signing in every day to post a photo, video, or Instagram Story that disappears in 24-hours. We know that this kind of social media marketing can be incredibly confusing and time consuming, especially if you are trying to manage your entire organization’s communications, which is why we launched Timewise Communication Partnerships. These are fully-customizable solutions for those who manage their ministry’s communications. They offer weekly time with a dedicated member of our Worship Times communications team who, in turn, will perform the required tasks on your ministry’s behalf. You tell us what you need and we do it — taking all those to-dos off your list.
I’d like to thank Lynn Smith for allowing us to share these helpful tips with our community of Worship Times partners and friends. Our goal is to provide church and nonprofit leaders with resources that offer support and encouragement. Please be in touch if there’s a topic you would like us to cover in the future.
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