We asked AI, “what are the three most common and frequent requests from church communicators?”:
- Social media captions
- Email rewriting
- Sermon series descriptions
What should church communicators be asking ChatGPT that they usually don’t?
This is the much more interesting question.
Most church communicators use ChatGPT tactically (write this post, fix this email).
Very few use it strategically.
Here’s what church communicators should be asking:
1. “Where is our messaging unclear?”
Instead of:
“Write a better caption.”
They should ask:
- “What assumptions are we making that outsiders won’t understand?”
- “Rewrite this so someone who didn’t grow up in church understands it.”
- “What insider language are we using?”
Why this matters:
Church communicators often write for insiders without realizing it.
2. “What would a first-time guest be confused about?”
Upload:
- Website copy
- Plan Your Visit page
- Guest email sequence
Ask:
- “What feels intimidating?”
- “Where would someone hesitate?”
- “What questions aren’t being answered?”
Clarity converts. Comfort retains.
3. “What story are we actually telling as a church?”
Communicators rarely zoom out.
They should paste:
- 3 months of social posts
- Recent sermon titles
- Event promotions
And ask:
- “What themes show up repeatedly?”
- “What does this say we value?”
- “Is this cohesive?”
You can’t build brand clarity without narrative clarity.
4. “Where are we over-communicating?”
Churches tend to:
- Over-announce
- Over-post
- Over-email
Ask:
- “What could be cut?”
- “What feels repetitive?”
- “What’s noise vs. signal?”
More communication ≠ more clarity.
5. “How would a non-Christian describe our church from this?”
This one is powerful.
Paste your:
- Website
- Social feed
- Sermon series list
Ask:
- “What would someone far from faith think this church cares about?”
- “Does this feel welcoming or exclusive?”
This surfaces blind spots fast.
6. “Where are we unintentionally corporate?”
Churches often sound like:
- HR departments
- Non-profits
- Event planners
Ask:
- “Make this sound human.”
- “Does this feel relational?”
- “Where does this sound like a business?”
Warmth builds trust.
7. “What aren’t we saying?”
Most churches promote:
Few communicate:
- Transformation stories
- Real people
- Everyday discipleship
Ask:
- “What content categories are missing?”
- “How could we highlight life change?”
That’s where emotional connection happens.
8. “What is our church actually known for?”
Have ChatGPT analyze:
- 50 Instagram posts
- Website headlines
- Event names
Ask:
- “If this were a brand, what position does it occupy?”
- “Is this differentiated or generic?”
Most churches sound identical. Differentiation matters.
9. “Where is friction in our visitor’s journey?”
Map:
- Google search
- Website
- First visit
- Follow-up
Ask:
- “Where might someone drop off?”
- “What feels unclear?”
- “Where is next-step confusion?”
Growth problems are usually clarity problems.
10. “If we cut 50% of our communication, what would remain?”
This forces priority.
Ask:
- “What messaging is mission-critical?”
- “What content directly supports our vision?”
- “What’s filler?”
Focus drives impact.
The Core Shift
Most communicators use AI as:
📝 A copywriter.
The best communicators use it as:
🔍 A clarity consultant
🧠 A strategy sounding board
🧭 A narrative analyst
🧪 A blind-spot detector
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