Blogging
A blog is a great way to keep members and visitors abreast of the latest news and announcements, connect with the staff, and reflect on topics at the heart of your ministry.
Hillwood Presbyterian Church wanted its focus on “Connect, Renew, Serve” to guide how people found their way into community life. The pastor and staff wanted people to find events, follow announcements and discover opportunities to serve locally. They also needed an easy-to-update website that would keep pace with their community life.
That focus shaped how we organized the site. Ongoing events and service opportunities are prominent, and partnerships with nearby organizations show visitors where Hillwood is involved in the community. The information gives people specific ways to take part in the life described by the church’s mission.
Helping visitors recognize that same community across the website and social media was another priority. We created a cohesive logo that communicated Hillwood’s mission and paired it with a nature-themed color scheme. The unified branding supports clear communication, while straightforward navigation helps visitors move from learning about Hillwood to getting involved.
For the staff, keeping that information useful meant having manageable ways to share updates and collect responses. Blog posts and categories let Hillwood organize news about its activities. Integrated forms handle registrations, waivers, donations and pledges, giving people a direct way to respond to the opportunities they find. Support also extended to the church’s preschool site, Hillwood Playcare.
As Hillwood’s support needs changed, our collaboration continued. An initial support contract shifted to an as-needed arrangement, with help that included page creation, detailed instructions, video tutorials and strategic guidance. Those resources help staff use the site and maintain the information their community relies on.
We now continue to support Hillwood on a weekly basis through a virtual assistance agreement. The ongoing work keeps the focus where the project began: helping the church communicate its community life and making it easier for people to connect, renew and serve.
A blog is a great way to keep members and visitors abreast of the latest news and announcements, connect with the staff, and reflect on topics at the heart of your ministry.
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