Questions Every Communications Ministry Should Be Asking (with Answers)

Clear, consistent communication is more than just a nice-to-have for churches—it’s essential to fulfilling your mission. Whether you’re a team of one or leading a full communications department, asking the right questions helps ensure every message reflects your church’s heart and reaches the right people at the right time. In this guide, we’ll walk through the top questions every communications ministry should be asking—covering everything from mission alignment and digital presence to content strategy and team capacity—plus provide practical answers to help you communicate with purpose, clarity, and impact.

Mission & Message

• What is the core message of our church?
  → Everything we communicate should reinforce our mission and vision. Avoid mixed messaging or promoting events that don’t support that.
• Who are we communicating to?
  → Identify your audience (visitors, members, seekers, community partners) and tailor messaging accordingly.
• What do we want people to do as a result of our communication?
  → Every piece of communication should have a clear purpose—attend, join, give, serve, or learn more.
• Are we telling the story of life change and God at work?
  → Highlight testimonies, ministry joys and concerns, and behind-the-scenes glimpses to make communication personal and inspiring.

Strategy & Alignment

• Is our communication aligned across all platforms (web, social, email, print)?
  → Use a unified tone, visuals, and message across all touchpoints for a cohesive experience.
• Are we prioritizing the right messages—or trying to say everything at once?
  → Focus on 2–3 primary messages per week to avoid overwhelming your audience.
• Do our communications support our church calendar and ministry rhythms?
  → Work ahead based on sermon series, seasons, and ministry cycles. Don’t operate in reactive mode.

Digital Presence

• Is our website easy to navigate, mobile-friendly, and up to date?
  → Visitors should be able to find service times, locations, and next steps in under 30 seconds.
• Are we using social media intentionally, not just posting randomly?
  → Define goals for each platform: Facebook = announcements, Instagram = community, YouTube = outreach/testimonies, etc.
• Do we have a plan for digital discipleship or online community building?
  → Beyond just announcements, offer devotionals, prayer prompts, discussion questions, and digital groups.

Content Creation

• Are we creating content that informs and inspires?
  → Balance logistical info with life-giving messages that stir people emotionally or spiritually.
• Do we have a content calendar?
  → Plan content 4–6 weeks ahead. Avoid last-minute scrambling by batching and scheduling content.
• Are we capturing what’s happening in ministry with photos, videos, and stories?
  → Designate someone to gather weekly media and testimonies to share on all channels.

Effectiveness & Evaluation

• Are we measuring what matters?
  → Track engagement, registrations, giving, and other impact metrics—not just views and likes.
• What channels are most effective—and what can we let go of?
  → Focus on the top 2–3 platforms where your people are actually active. Don’t try to be everywhere.
• Are we asking for feedback from real people—not just assuming it’s working?
  → Survey newcomers and regular attenders about what they notice, read, or respond to online.

Team & Capacity

• Who owns communication for each ministry area?
  → Assign a point person or create a communication request process to keep everything streamlined.
• Do we have the right people, tools, and budget to communicate well?
  → Invest in tools like Canva, Mailchimp, and scheduling apps—and train your team well.
• Are we building margin into our schedules for creative work, not just deadlines?
  → Block time for brainstorming, content creation, and design—not just reactive response.

Bonus: The Gut-Check Question

• Would you respond to your own communication?
  → Ask: Would I attend this event, share this post, or click this link? If not, revise for clarity and relevance.

Lovingly made by Worship Times, Websites for Ministries