1st Commandment for Church Websites:
Thou shalt put needed info right up front
You have 3-4 seconds to capture a visitor’s attention. The number one things visitors are looking for is your physical address and worship service times. Put those somewhere at the top of your homepage. The easier it is to find this basic information, the more likely visitors will take the time to find out more info beyond the basic.
“When I’m traveling or in a new location looking for a church, the first thing I do is google churches in the local zip code. If I can’t find the times for worship services on a church’s website, the likelihood of me visiting goes way down. I have only once in my life driven by a church, seen the worship service time on their sign, and gone into service; but I have visited dozens of church services because I first visited their website.” -Emily Morgan, Worship Times’ Social Media Coordinator