2nd Commandment for Church Websites:
Thou shalt be on thy website who God is calling thou to be in the world
Many potential visitors will be looking at your website, and they’ll be expecting what you say on the website to match what they see in worship or other church activities. If your church has crafted a mission statement (1-2 sentences) be sure to have it on your home page. But don’t just say what your mission is. Show it. Photos, events, even language that you use needs to support your greater mission. Granted, churches are vibrant and dynamic. It’s hard for all churches regardless of size to sum up your mission in a statement or in your digital presence. Tell the story of who you are and who God is calling you to be, not who you think visitors want you to be.