3rd Commandment for Church Websites:
Thou shalt use pictures that show thy community in action
Both visitors and long time attenders want to see the people in the worshiping community doing something, not just the outside of your building or a staged photo of your pastor. Take pictures of worship services, coffee hour, mission involvement, anything! Use higher resolution pictures to make an impact. 300 dpi (dots per inch) is recommended, but many would rather see an action shot from a camera phone than a high resolution close-up of your organ. If your organ is beautiful and an important part of the church’s history, give it its own page on your website and leave space for other pictures. Be sure to update the photos regularly. You don’t want people searching for a church to visit at Easter wondering why your sanctuary is still set up for the Christmas pageant.
2. Thou shalt be on thy website who God is calling thou to be in the world