It’s one thing to lead people through your doors and convince them to stay for a service or two; it’s another to inspire them to walk with God and get involved with the church in more ways than one. We’re making the case for technology, especially digital marketing for churches.
How can this new tech-filled world benefit your church media? Here are 4 ways to make it happen:
1. Connection Through Social Media: Yes, social media can alienate us on differences; however, it can bring us closer together, and enable us to talk to friends and loved ones halfway around the world. If you make a commitment to positive social media, then you’ll get a positive response back. Considering that two-thirds of the world now uses a smartphone or the Internet, social media is the quickest way to connect with the most amount of people.
With social media, you can share videos, photos, live stream services, articles, and updates that really make people feel like they are part of your family. We all desire socialization as human beings, and although nothing can replace the love of God, human companionship and comradery is a necessity for us to remain happy and encouraged in our walk with God.
Instead, you can listen to your church goers and see what the numbers tell you. Technology enables us to maximize the effectiveness of our systems as opposed to testing it over and over again in the dark. As a result, you end up with more time that you can use towards what really counts: running your church.
3. Access to Constant Contact: As many of us know, a lot can happen in one week. Between each Sunday, we can be tried, tested, and tempted, which is why attending church once per week is a necessity. Churches know this, encouraging them to host Bible studies mid-week, prayer meetings, and other kind of get-togethers for those of us that need constant communication.
If you want to really grow your following, then your following needs constant contact from your team. It doesn’t have to always be on social media – you can send out push notifications to mobile devices with reminders, as well as email alerts, newsletters, and blogs that keep everyone up to speed. Some churches send Bible study recaps through a mobile notification, constantly providing content that helps everyone grow closer to God and His teachings.
Technology has provided us with the tools to maintain constant contact like never before in our history.
Churches like the Brooklyn Tabernacle in Brooklyn have a guest singer come in every single weekend, thanks to technology. With the Internet right in our phones, we are able to hear new songs, speeches, and sermons without ever leaving our homes. The world is becoming smaller, and in the realm of faith, that isn’t necessarily a bad thing.
Naturally, we understand that running a church is a hugely complex and time-consuming responsibility. You don’t necessarily have the time to master the art of digital marketing for church platforms. That’s where our team comes into the picture.
Here at Worship Times, we provide a plethora of technology services that support your church with: outreach, discipleship, engagement, and analytical measuring so you can make informed decisions down the line. We don’t believe that fighting the spread of technology is the answer for God’s House. Instead, we’re embracing these new outreach tools in a way that will benefit you and your congregation. Let us help you get started today!
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